




Posting Date:2025-07-02
Views: DASAN Pharmaceutical participated in the "CPHI CHINA 2025" exhibition held in Shanghai, China, from June 24 to 26, aiming to promote its technological capabilities and business model tailored to the characteristics of the participating countries' markets.

DASAN Pharmaceutical stated that in response to the structural characteristics of the Chinese market, which relies heavily on imports and is primarily oriented towards raw materials, the company focused on actual raw material procurement and exchanges with existing partners. In particular, products such as Multi-Stra technology, liposome raw materials, and Bellapium SS garnered significant attention on-site, leading to intensive discussions with numerous buyers and suppliers.
DASAN Pharmaceutical's participation was not merely for promotion and exhibition; it was also aimed at strengthening its supply chain capabilities in China and other countries, in line with the accelerating policy of stabilizing supply chains, with the goal of establishing a solid foundation for supply chain circulation.

(Chairman Ryu Hyung-sun, Head of China Business Division Liu Zhenhao, Shenyang DASAN General Manager Yan Dong)
At the exhibition, the Shenyang R&D Center of DASAN Pharmaceutical Korea actively promoted the possibility of Korean companies entering the Chinese market through the MAH business model it is currently advancing. As a successful case of localization strategy, this model garnered significant attention from buyers both domestically and internationally.
A company representative stated: "This year, through the collaboration between the SCM department and the global business division, we were able to more effectively convey DASAN Pharmaceutical's brand value, product, and technology strategies." He added, "In the future, we will not only expand existing technology businesses such as China MAH business, raw material business, and skin care business but also explore new global business models."